Guangzhou Zhou International Convention and Exhibition Center

As the largest beauty industry event in Asia, CIBE Beauty Expo has been successfully held for 35 years. This exhibition covers the entire industry chain of daily chemical, supply chain, medical beauty, fragrance, etc. At the same time, more than 40 forums and events will be held to provide innovative inspiration and business docking platforms for the industry.

The 66th China International Beauty Expo (CIBE) will grandly open at the Pazhou International Convention and Exhibition Center in Guangzhou from March 10th to 12th, 2025. As the wind vane of the global beauty industry, this exhibition, with the theme of "green innovation and diversified integration", attracted more than 3000 enterprises at home and abroad to participate in the exhibition, covering an exhibition area of 300000 square meters, and is expected to receive more than 500000 visitors 127. The fragrance brand [Guangzhou Ouya Fragrance Daily Necessities Co., Ltd.], together with a new product matrix, appeared in the "perfume fragrance" section of Hall 4.2 in Area A to explore new opportunities of olfactory economy with global industry elites.

Exhibition Highlights: Fragrance Zone Leading Consumption Upgrade

The theme exhibition area of "perfume, Fragrance and Fragrance" (Hall 4.2, Area A) is set up for this year's Fair, which gathers international brands, China-Chic's cutting-edge brands and innovative categories, covering the whole scene products such as flameless fragrance, scented candles, fragrance essential oils, and perfume extenders.

Industry trend: Generation Z drives market segmentation

According to the "2025 China Fragrance Consumption White Paper" released at the same time as the exhibition, the scale of China's fragrance market has grown by 35% year-on-year, with Generation Z consumers accounting for over 60%, promoting the mainstream trend of "one person, multiple fragrances" and "scene based fragrance use". In the "Smell Economy Forum", it was pointed out that "fragrances have shifted from luxury goods to personalized expression carriers, and future competition will focus on cultural resonance and technological innovation.